The follow-ups your team forgets, sent on time.
Broadcast to the right segment, answer the questions that arrive at 2am, qualify new leads and nudge the ones who went quiet, all from one place.
Campaigns
Grouped by campaign type
Summer offer for Austin buyers
Broadcast · WhatsApp Business
Sat 10:00 AM · 842 recipients
Pricing questions
Automatic reply · WhatsApp
214 questions answered this week
Comment PRICE on reels
Comment-to-DM · Instagram
Current and future posts
Quiet leads after a quote
Conversation follow-up · WhatsApp Business
Nudges after 24 hours of silence
Qualify new leads
Qualification · WhatsApp Business
3 questions · 64 qualified this week
Test before you launch
Ryan Gill qualifies
Message 1 of 3 sends Sat 10:00 AM
Nothing is saved or sent during a test.
Start with the job you need done.
Querygen asks what you want to do first, then shows the campaign types that fit. Each one runs from a single connected account.
Send messages
Broadcast
WhatsApp · WhatsApp BusinessOne message to a segment, now, at a set time, or on repeat. On WhatsApp it can also go to groups with @mentions.
Message sequence
All channelsTimed messages that stop when the customer replies.
Lead stage drip
Lead boardStarts a sequence when a lead moves to a stage on your lead board, and skips chats that are already active.
Respond to customers
Automatic reply
All channelsAnswers a keyword, an AI-detected intent, or a new profile event, from your own knowledge base if you like.
Comment-to-DM
InstagramReplies to a matching comment in public, then continues in a private message.
Qualification
WhatsApp · WhatsApp BusinessAsks a short run of questions with tap-to-answer buttons before your team calls.
Conversation follow-up
All channelsNudges customers who stopped replying after your team answered them.
Welcome message
All channelsGreets every new conversation with quick replies or a link to your site.
New · Journeys
Let the reply pick the next message.
Describe the follow-up in plain words and Querygen draws the branches, waits and handoffs.
See JourneysChoose people by what they did.
Pick contacts or WhatsApp groups, upload a CSV, use labels, or build rules. A rule can require an event in a time window or rule it out, such as viewing a project this week without booking a visit. Save the rules as a segment for next time.
Event rules
AND
Profile attributes
Customers ready to reach
842
3 contacts always excluded
Write it once, send it every Monday.
Your team pastes the same offer into 200 chats on Saturday morning. Querygen sends it once, fills in each customer's name and project from their profile, and can repeat it on the weekdays you choose.
Message
Name and project interest come from each customer's profile.
When should it send?
Right away
Starts when you activate it
Saturday, 10:00 AM
One scheduled send
Every Monday, 10:00 AM
Repeats on chosen weekdays
Anniversary audience
Home purchase anniversary is today
4 customers today · runs every morning
Answer the 2am question from your own price list.
Start a reply on a keyword, on what the customer means, or on WhatsApp when a new event lands on their profile, like a click on your ad. The answer can be a message you wrote or one built from your knowledge base, so the price is always the current one.
What starts the reply
Who can receive it
Direct messages only
Not labelled “Existing owner”
Repeat protection on
How it answers
Project FAQs and price list
Reply warmly and directly. Keep answers under three sentences. Mention pricing only when the customer asks.
Meera Patel
WhatsApp · 2:14 AM
Is the three-bedroom in Riverside still available? What's the price?
Yes, three-bedroom homes in Riverside start at $640k, ready in March 2027. Shall I send the floor plans?
Comment “PRICE”. Get a DM.
Your reel gets 300 comments asking the price. Querygen replies to each matching comment in public, rotating through replies you write, then sends the answer in a private message with buttons the customer can tap.
jess.builds PRICE please 🙏
yourbrand Sent you the price list in DM 📩
kyle_m price?
yourbrand Sent you the price list in DM 📩
sara.home Lovely balcony 😍
No keyword, no reply
Private message to jess.builds
Hi Jess, two-bedroom homes start at $520k. Want a viewing this weekend?
Know the budget before anyone calls.
Describe the customer you want in a sentence. Querygen suggests the questions and likely answers, sends them as tap-to-answer buttons on the WhatsApp Business API, and closes with a note that your team will be in touch.
Describe what you need to qualify
We install commercial solar panels. Qualify businesses that own their premises, spend over $1,000 a month on electricity, and want to install within 6 months.
3 questions suggested
01Do you own the premises?
02What is your monthly electricity bill?
03When do you want to install?
Closing message: Thanks for sharing. Someone from our team will reach out shortly.
Nudge the chats that went quiet.
A quote goes out and the customer stops replying. A conversation follow-up sends the nudge your team meant to send. A lead stage drip starts a short sequence when someone moves to a stage on your lead board, and skips chats that are already active.
Conversation follow-up
Starts after your team replies
No customer reply for 24 hours
Labelled “Quote sent”
Groups are always excluded
Personal chats you pick are excluded
Inside the 24-hour window it sends your free-form message. After that, an approved template.
Lead stage drip
Starts from your lead board
Lead enters “Site visit done”
Wait 2 days before checking
No messages in the last 48 hours
Day 0 · Thank you and floor plans
Day 3 · Loan partner offer
Day 7 · Ask for a decision
See what a campaign will do, then what it did.
Run a test with a real lead before you activate anything. Once it is live, every campaign reports per recipient, so you can tell who got it, who answered and who is still waiting.
Test with a real lead
Check eligibility and message order. Nothing is saved or sent.
Delivery per recipient
Final outcomes reported by Meta, and where each person is in the campaign.
Questions answered
The influence report lists the customer queries an automatic reply answered.
Campaign calendar
Scheduled and repeating campaigns on one calendar.
Duplicate anywhere
Copy a campaign and pick a different channel for the copy.
Opt-outs respected
STOP and UNSUBSCRIBE are handled on the WhatsApp Business API.
What runs where.
On the WhatsApp Business API, messages that start a conversation, or arrive after the 24-hour window, use Meta-approved templates.
| Campaign | WhatsApp Business API | ||
|---|---|---|---|
| Broadcast | |||
| Broadcast to WhatsApp groups with @mentions | |||
| Message sequence | |||
| Automatic reply on a keyword or AI intent | |||
| Automatic reply on a profile event | |||
| Comment-to-DM | |||
| Qualification questions | |||
| Conversation follow-up | |||
| Journeys |
Questions about campaigns.
What kinds of campaigns can I run?
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Broadcasts and message sequences send to a list you choose. Automatic replies, comment-to-DM, qualification questions, conversation follow-ups and welcome messages respond to what customers send. When the next message should depend on the reply, use Journeys.
How do I choose who receives a campaign?
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Pick contacts or WhatsApp groups, upload a CSV, use labels, or build rules from events and profile details. Event rules can require something within a time window or rule it out, such as asking for pricing in the last 7 days without booking a visit. Save rules as a segment to reuse them.
Can automatic replies answer from our own information?
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Yes. A reply can be a written message, a template filled from fields in your knowledge base, or an answer generated from your knowledge base following response guidelines you write. Replies can start on a keyword, an AI-detected intent, or on WhatsApp, a newly recorded profile event.
How does comment-to-DM work on Instagram?
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Choose the posts to listen on, or all current and future posts, and optionally a keyword. Querygen replies to each matching comment in public, picking one of up to 20 replies you write, then sends a private message that can carry up to 13 quick replies.
Can a campaign repeat on a schedule?
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Yes. Broadcasts and sequences can start now, at a set date and time, or repeat on chosen weekdays or every few days. Audiences can use anniversaries, such as customers whose purchase anniversary is today, so a yearly message goes out on its own.
Can I test a campaign before it goes live?
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Yes. Pick a real lead and Querygen shows whether they qualify and which messages they would get, in order. Nothing is saved or sent during the test. You can also save any campaign as inactive and activate it later.
What reporting do campaigns have?
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Each campaign shows delivery outcomes reported by Meta, where every recipient is in the campaign, and the customer questions an automatic reply answered. A calendar shows scheduled and repeating campaigns. You can duplicate any campaign, including to another channel.
What do campaigns cost?
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Campaigns are included in the Querygen plan ($99 per month with 9,900 credits). Each message sent on WhatsApp or Instagram uses 1 credit. On a WhatsApp Business API number each message uses 0.1 credits, business-initiated messages use Meta-approved templates, and Meta bills its delivery fees separately.
Guides: personalized WhatsApp campaigns · broadcast vs targeted campaigns · WhatsApp Business API setup