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WhatsApp and Instagram automation

If it happens on WhatsApp, we automate it.

Tell us the work your team does by hand on WhatsApp and Instagram. We'll set Querygen up to do it, from answering “price?” at midnight to filling the sheet your manager checks every evening.

message events received
1.4M+
message events received
message events a day
6.9K
message events a day
chats handled
56K+
chats handled
New WhatsApp messageLive

Customer asks

Can you do 40 gift boxes with our logo by the 20th?

AI agent collects the details

40 boxesLogo receivedDue 20 Oct

Order over $500?

Your rule
Yes

Lisa takes over

With the full summary
No

AI sends the quote

Lisa from the sales team, on a call with the customer
Lisa · on the call

Businesses running on Querygen.

  • Merraki Expert
  • Auxilium Real Estate
  • Happy Eaters
  • HowFrameworks
  • SportomicSportomic
  • The Wrapping Store
  • Nichem
  • Manik Engineers
  • SEFEX
  • Shelly Advertising
  • Shibam
  • Shree Samarth Industries
  • MBB Auditing
  • GD Real Estate
  • SolarTech
  • Vishnu Enterprises
  • tetro
  • Vibhuti Logistics
  • Neuleaf Lifespace
  • VowelWeb
  • EM Services
  • Dingg
  • JM Aluminium

What businesses automate on WhatsApp and Instagram

The seven most common: an AI sales agent, Instagram comment auto-replies, WhatsApp broadcast campaigns, abandoned cart recovery, instant lead follow-up, Click-to-WhatsApp ad leads and expense tracking. All run on one Querygen account.

AI sales agent

01 / 07

Answers "EU 39 in black?" at 2 am from your catalogue, even when it arrives as a voice note, and passes ready buyers to your team.

Voice note on WhatsApp

0:09

“hey, do you have the EU 39 in black? need it by friday”

AI agent answers

Yes, EU 39 in black · $89
Ready to buy

To Lisa

Browsing

Nudge tomorrow

New lead in your CRM

Megan · EU 39, blackReady to buy · needs it FridayLisa
See how it works

Instagram comment auto-reply

02 / 07

Everyone who comments "price?" gets the price in a DM, and their reply becomes a lead.

Comment on your reel

jess.makes price? 😍 need two2m · Reply

Private reply

$45 each · link

New lead in your CRM

Jess · wants twoFrom your reel comments
See how it works

WhatsApp broadcast campaigns

03 / 07

Send the summer offer to the 1,240 customers who asked about linen. Replies go to sales, and the rest get a reminder.

Your audience

1,240 customersasked about linen this summer

Summer offer sent

15% off linen till Sunday
Replied

To sales

No reply · 2 days

Reminder

Replies, sent to sales

do you have it in white?

can I pick up today

See how it works

Abandoned cart recovery

04 / 07

Someone leaves $120 in their cart. An hour later a WhatsApp message brings them back to it.

Checkout left on your store

Linen shirt · MMegan · left at 2:14 pm$120
1 hour

Bought in the meantime?

Yes

Reminder skipped

No

Reminder sent

What Megan sees

Your linen shirt is still waiting. Size M is almost gone.Finish my order
See how it works

Instant lead follow-up

05 / 07

A new form lead gets your WhatsApp message right away, and their reply goes into your CRM.

Facebook lead form

Name
Sam Carter
Phone
+1 312 555 0187

Welcome sent

42 sec
Reply

Call booked

tomorrow 11 am
Querygen CRM
HubSpot via Zapier
Webhook
See how it works

Click-to-WhatsApp ad leads

06 / 07

Every chat from your ad gets an instant reply and qualifying questions. Your sales team only sees the buyers who are ready.

Tapped your ad

Holiday sale · 20% off
SponsoredSend message

AI agent qualifies

Budget? Delivery city?
Qualified

To sales team

Not yet

Follow up in 3 days

New lead in your CRM

Chris · $2k budget, AustinFrom your Holiday sale ad
See how it works

Expense tracking

07 / 07

Staff send receipt photos, and the amount, vendor and category fill a row in your sheet.

Photo from Mike

FEDEX OFFICE

SHIPPING $24.00

TAX $0.00

TOTAL $24.00

Is it a receipt?

Fields read

FedEx$24Shipping

Expenses sheet

DateVendorCategoryAmount
Oct 11UberTravel$18.40
Oct 12FedExShipping$24.00

Also to SupabaseWebhook

See how it works
See what else people automate

Seven owners handed Querygen seven different jobs.

Shreya Bhandari, owner of The Wrapping Store
@the_wrapping_store

Customer story · The Wrapping Store

“We serve more buyers without adding more people. If your business runs on Instagram, you must use Querygen.”

Shreya Bhandari, Owner

more conversations a month than in April
5×
more conversations a month than in April
messages handled every day
1,200+
messages handled every day
new leads tracked every day
90+
new leads tracked every day

Read how they run sales on Instagram and WhatsApp

Parent questions and sign-ups
“Parents get a quick answer even when the team is busy, and we know who wants a paid plan.”
Sachchit ChaudharyHappy Eaters
Leads from WhatsApp groups
“Our groups bring in more leads than we can track. Querygen finds the buyers, so we call them in time.”
Ankit JainAuxilium Real Estate
Last-minute bookings
“When a court opens up at the last minute, Querygen helps us sell it.”
Rahul JhunjhunwalaSportomic
Fuel bills and invoices
“I used to spend my day chasing fuel bills and vendor invoices across WhatsApp groups. Now I don't need to.”
Vaibhav BokadeCharu Construction
Attendance and expenses
“Querygen keeps our attendance and expense records in order, so I can spend my time building Merraki.”
Saurabh YenprediwarMerraki
Inventory
“Stock arrives, Querygen records it, and the team gets back to work.”
Smit MahajanBP Enterprises

Works with the tools you already use

Results go to Google Sheets, Supabase, your own systems through webhooks, WebEngage and CleverTap. Through Zapier, they reach HubSpot, Shopify and thousands of other apps.

See how the platform works

Common questions about Querygen.

What can Querygen automate?+

Anything your team does by hand after a WhatsApp or Instagram message arrives. Customers use it to answer product questions, send campaigns, follow up on quotes and turn photos of fuel slips, challans and receipts into sheet rows.

How is Querygen different from Zapier?+

Zapier moves data between apps after something happens in one of them. Querygen works inside the conversation: it reads the photo or voice note, replies to the customer, waits for their answer and remembers them next time. It also connects to Zapier, so results can reach any app Zapier supports.

Do I need the official WhatsApp Business Platform?+

Only for campaigns to customers who haven't messaged you in the last 24 hours, because those need approved templates. Flows that read your team's messages run on the number you already use.

Can my team take over a chat?+

Yes. Any chat can move to a person in the shared inbox, with the customer's details and last messages already there.

How does Querygen connect to Instagram?+

An admin logs in with Instagram and approves access to messages and comments on a professional account.

Send us the chat you're tired of answering.