Instagram comment‑to‑DM automation.
Someone comments "price?" on your Reel. Querygen replies under the comment and sends a Private Reply DM with the price and a link, while they're still looking.
Comment on your reel
Public reply
Private reply
New lead in your CRM
Shreya runs comment-to-DM on her five Instagram accountsHow it works
- 01 · When
Someone comments "price?" on your post
- 02 · Querygen
They get a DM with the price and a question
- 03 · Then
Their reply lands in your inbox, ready to track as a lead
What your customer sees
A normal Instagram DM with your business. They never see the automation behind it.
You commented “price?” on a Reel
What else comment-to-DM does
Run every Instagram account you have
Connect each professional account and run comment-to-DM on all of them. Leads from every account land in the same CRM. The Wrapping Store runs five Instagram accounts this way.
Professional accounts in one workspace
@atelier_objects
Homeware · Comment-to-DM · AI replies
@atelier_kids
Kids' room · AI replies
@atelier_weddings
Gift registry · Comment-to-DM · Lead capture
Leads from every account land in the same CRM.
Prices straight from your catalog
Import your posts and Reels as a catalog, then add prices and product codes. The Private Reply fills in the price and link for the exact item in the post someone commented on.
Connected source
@atelier_objects
Instagram post
Indigo Vase
Caption imported
Preview saved
Permalink attached
- Product code
- AO-018
- Details added by your team
- 18 cm · $38
- Knowledge source
- Instagram collection
Screenshots work too
Customers often reply with a screenshot instead of typing. Querygen reads the text in the image, finds the product code or Instagram link, and answers about the right item.
DM from jess.makes
AO-018do you have this one?
Product code read from the image: AO-018
Yes! The Indigo Vase is $38. Want the link?
Set up in the campaign builder
One step at a time: posts, keywords, public replies, the Private Reply with buttons, who gets it, and a preview before it goes live. Each campaign counts the replies it sent and any that failed.
- Choose Instagram posts
- Comment keywords
- Public replies
- 4Private Reply and buttons
- 5Who gets it
- 6Preview
Private Reply
Hi! The {{ product }} is {{ price }}. Want the link?
Filled from the post's catalog entry
Buttons
“We serve more buyers without adding more people. If your business runs on Instagram, you must use Querygen.”
Shreya Bhandari, owner of The Wrapping Store
- Instagram accounts on Querygen
- 5
- Instagram accounts on Querygen
- more conversations a month than in April
- 5×
- more conversations a month than in April
- new leads tracked every day
- 90+
- new leads tracked every day
Read their story
Set it up
- 1
Connect Instagram
Sign in with Instagram Business Login and pick the professional account. You can connect more than one.
- 2
Pick the posts and words
Cover every post or only the ones you choose. Add words like “price” or “link”, matched anywhere in the comment or exactly.
- 3
Write the replies
Add a few public replies, and Querygen picks one at random so they don't all look the same. Then write the Private Reply, the DM Instagram lets you send to a commenter, with buttons if you like.
- 4
Turn it on
Matching comments get a reply and a DM as they come in. When someone writes back, the chat is in your inbox.
Make it your own
A campaign per launch
Run a separate campaign on a new collection's posts, with its own keywords and Private Reply, and see its numbers on their own.
Skip existing customers
Use audience rules to reply only to people who match, or leave out customers you already serve.
Track them as leads
Add a Flow that creates a lead when someone replies to the DM, so it shows up in your pipeline.
Plans start at $99 a month
That includes 9,900 credits. Try it free for 7 days on your own messages first.
- Every feature and unlimited teammates on every plan
- One credit per completed automation
- Incoming messages and replies your team writes are free
- WhatsApp's own message charges are billed separately
Built on Meta's official platforms
- Meta Tech Provider
- WhatsApp Business Platform
- Instagram API
WhatsApp accounts connect through Meta's Embedded Signup and Instagram accounts through Instagram Business Login. You grant the access yourself.
Questions
Will every comment get the same public reply?+
Not if you write a few. Querygen picks one of your public replies at random for each comment, so the thread doesn't fill with identical replies.
Can I limit it to certain posts?+
Yes. Choose all posts, or pick the specific posts and Reels the automation should cover.
Does the comment need an exact word?+
You choose. A keyword can match anywhere in the comment or only when the comment is exactly that word, and matching can ignore upper and lower case. With no keywords, every comment on the chosen posts gets a reply.
Can the DM show the price of the item in the post?+
Yes. When your posts are imported as a catalog with prices, the DM can fill in the price and a link for the item behind the post.
What happens when they reply to the DM?+
The chat lands in your shared inbox. The AI agent can keep answering from your catalog, and your team can take over at any point.
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Returning customers get replies that remember their size, what they bought and what they asked for last time.
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Every chat from your ad gets an instant reply and qualifying questions. Your sales team only sees the buyers who are ready.
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