A business built on
beautiful details.
More room to grow.
Both owners used to manage the inbox.
With Querygen, one can focus on operations.
The little details. The Wrapping Store.Their storefront?
The conversation.
No ecommerce website. Customers discover products on Instagram, ask questions in DMs, and discuss their orders on WhatsApp.
Every new inquiry
needed their time.
Every day brought more messages asking about products and prices. Shreya Bhandari and Ankit Boothra answered them together, alongside everything else it took to run the business.
It was overwhelming. Instagram DMs stayed in Requests. Customers dropped off when replies came too late. And with no order tracking system, keeping track of what had been confirmed, paid for, or shipped created confusion.
In the inboxProduct questions.
Answered one by one.
In Instagram RequestsInterested customers.
Waiting to be noticed.
Behind the scenesOrders coming in.
No system to track them.
From “price please”
to packed and sent.
Automatic replies at the front.
Personal attention where it matters.
A shared system behind every order.
A question becomes a conversation.
A customer comments on a post, shares a reel, or sends an image with a TWS product code. Querygen sends the relevant product details—even when the DM lands in Instagram Requests.
Across both Instagram accounts and the core WhatsApp channel.
Small interactions.
Meaningful scale.
Recorded in TWS’s Querygen workspace.
Snapshot: September 5, 2026.
Comment-to-DM replies sent
Main Instagram campaign · since August 18
Responses to price follow-ups
From 1,035 messages sent · since July 24
Leads tracked in one pipeline
Across inquiry, sales, and order stages
Campaign counts cover each campaign’s lifetime through the snapshot date. Lead count is a point-in-time total. These show activity, not additional sales or conversion uplift.
The order moves.
Everyone knows.
The team creates orders in its business dashboard. Proformas, tax invoices, payment records, and shipping stages stay connected to the work.
At each relevant stage, a team member sends a templated customer update with one button. Expense management brings costs into the same dashboard, with a view of the business’s profit and loss.
Create the order
Capture what the customer needs.
Send the documents
Proforma and tax invoices, from the same workspace.
Track payment & fulfilment
Payment records, production, and shipping stages.
See the business clearly
Payments, expenses, and profit & loss.
Customer updates sent by the team, with a button.
Two owners.
Room for different priorities.
Fewer chats need a manual reply. More leads can be served.
And both owners no longer have to live in the inbox.
Shreya Bhandari
Handles customer conversations, customization, and product, with routine inquiries answered automatically.
Ankit Boothra
Focuses on operations, supported by a shared view of orders, payments, expenses, and fulfilment.
Your products deserve
your attention.
Let’s see how Querygen can handle product inquiries, follow-ups, and order workflows for your Instagram and WhatsApp business.
Explore pricing