Retail & ecommerce
Respond to product enquiries with catalog details. Collect quantity and delivery requirements, capture the lead and hand quote requests to your sales team.
Automate Instagram DMs. Capture qualified leads.
Automate comment-to-DM replies, answer product questions and qualify enquiries using your catalog. Save customer details in your CRM and hand conversations to your team when needed.
Instagram API with Instagram Login · Advanced Access for messaging and comments
Instagram
AO
Atelier Objectsatelier_objects
Today, 10:24
The Indigo VaseYou commented: Price and sizes?
Hi Maya! The 18 cm Indigo Vase is $38. How many would you like?
Six, for a housewarming gift.
Of course. Which city should we deliver to?
Portland.
Comment-to-DM reply · Customer requirements capturedIllustrative Instagram screen · Example messages
The customer experience
From an Instagram comment to a sales enquiry.
See what your customer sees.
Querygen handles the replies and captures the details.
01Customer comments on a post
Instagram
SSstride.studio
stride.studio Your everyday white sneaker. Sizes 4–10. Comment for price and sizing.
Comments
ananya.r Price? Do you have size 6?
stride.studio Sent you the sizing details in DMs.
Instagram DMs
Product questions.
Answered in the chat.
02Querygen replies in DMs
Instagram
SS
Stride Studiostride.studio
Illustrative Instagram screens · Fictional businesses and sample messages · Stock photography
Used by The Wrapping Store across five Instagram accounts and one WhatsApp account.
Read their storyInstagram automation for replies, lead capture and follow-ups.
Answer DMs and story replies from your catalog.
Answer questions about products, services and policies from your knowledge base, then ask for quantity, location or other details before your team takes over. You write the instructions and the handoff rules.
See how Autopilot worksInstagram
OS
Olive Salonolive.salon
Salon · Service pricing, branch selection and booking link
Illustrative conversation
Turn your Instagram posts into a product catalog.
Import your posts and Reels with captions and links, daily, weekly or by hand. Add prices, product codes and availability, and Querygen matches a shared post or Reel link to the right item.
Instagram catalog import
Illustrative workflowImport the post. Add product details. Answer the question.
- From Instagram
- Caption, preview & permalink
- Added by your team
- Price, code & availability
Track every Instagram lead to the sale.
Contact details, interests and requirements from DMs go into the customer's profile. Lead stages update as the conversation moves, and follow-up tasks for quotes and custom orders stay linked to the customer.
Explore conversational CRMAS
Alex Shaw
Instagram enquiry · Qualification complete
- Property
- Two-bedroom condo
- Location
- Brooklyn
- Budget
- $650k–$750k
- Timeline
- Within 3 months
Requirements extracted from chat
Lead stage: Qualified
Task: Arrange a site visit
Run several Instagram accounts from one workspace.
Connect each professional account through Instagram Business Login and set up its automations. Leads from every account land in the same CRM. The Wrapping Store runs five Instagram accounts this way.
Read The Wrapping Store's storyProfessional accounts in one workspace
AOConnected
@atelier_objects
Homeware · Comment-to-DM · AI replies
AKConnected
@atelier_kids
Kids' room · AI replies
AWConnected
@atelier_weddings
Gift registry · Comment-to-DM · Lead capture
Leads from every account land in the same CRM.
Hand conversations to your team with the full history.
Escalate custom quotes, complex questions and anything that needs a person. Your team sees the chat and the details already collected, then replies directly to the customer.
Human handoff
Illustrative workflowCustom jewellery · Design consultation
Can you customise this ring with an emerald? I need it by 20 November.
Assigned to design team
Lisa: I have your emerald ring request and delivery date. Do you have a reference design you can share?
The Wrapping Store · Customer story
Instagram and WhatsApp automation at The Wrapping Store.
“Querygen handles both our Instagram accounts and WhatsApp, from the first reply to lead tracking and invoices. We serve more buyers without adding more people.”
Shreya Bhandari · Owner, The Wrapping Store
See the complete workflow1,160
Instagram comment-to-DM replies
Main account campaign · since Aug 18
202
Responses to price follow-ups
From 1,035 messages · since Jul 24
2,683
Leads tracked
Across enquiry, sales and order stages
Customer snapshot: September 5, 2026. These are activity counts, not a guarantee of results.
Automate product enquiries,
consultations and bulk orders.
Services & appointments
Answer questions about your offering, ask what the customer needs and collect the details your team needs to arrange the next conversation.
Custom & bulk orders
Collect the order brief, quantity, delivery location and deadline. Escalate custom pricing and production requirements to your team.
Connect your account.
Configure your automations.
Connect Instagram, add your catalog and FAQs, then configure automated replies, lead capture and escalation rules. Test sample enquiries before enabling automation.
Instagram API with Instagram Login · Advanced Access for messaging and comments
- 01
Connect Instagram
Sign in through Instagram Login with your professional account and grant the requested access. Querygen supports business and creator accounts.
- 02
Add your catalog & FAQs
Add FAQs and product knowledge, import your posts, and supply any missing product details. Choose your comment triggers and conversation instructions.
- 03
Test & enable automations
Try representative enquiries, check the answers and handoff rules, then enable your automations. Review conversations and refine your knowledge as you go.
Frequently asked questions.
Which Instagram accounts can I connect?
Connect an Instagram professional account—a business or creator account—through Instagram Login. A personal account needs to be converted to a professional account first.
What does Advanced Access mean?
Advanced Access is Meta’s permission access level for serving accounts beyond an app’s own testers and administrators. Querygen has Advanced Access for its Instagram messaging and comment permissions. This is not the Meta Verified subscription or a blue verification badge for your account.
Can I automate comments on selected posts?
Yes. Configure comment automations for specific posts or across your account. A Private Reply can start the DM interaction; the customer’s response determines whether the conversation can continue under Instagram’s messaging rules.
Can Querygen answer follow-up questions in DMs?
Yes. Querygen can use your knowledge base and conversation instructions to respond to incoming messages, collect requirements and involve your team. The quality of answers depends on the information and rules you provide.
What exactly gets imported from Instagram?
The import brings in the caption, permalink, publication date and media preview for the selected posts and Reels. It does not automatically supply every product field or interpret every detail in a video. Add information such as price, product code, currency and availability to the saved knowledge item.
Will new posts be added automatically?
You can schedule daily or weekly imports of new media, or leave automatic refresh off. This is a scheduled import, not an instant sync, and it should not be treated as a live inventory feed or automatic refresh of every edit to an existing post.
Can it recognise a product link sent on WhatsApp too?
Yes, if that Instagram post or Reel has been saved in your Querygen knowledge base. Querygen can match the shared permalink to the saved item. This does not mean it can retrieve product details from any arbitrary public Instagram link.
Can automation send DMs to anyone?
No. Private Replies respond to comments, and ongoing messaging is subject to customer interaction, permissions and Instagram’s messaging windows. Querygen does not turn Instagram into an unrestricted outbound messaging channel.
Can my team take over a conversation?
Yes. Configure escalation instructions and let your team handle conversations that need a person, with the messages and collected customer context available.
Do I need WhatsApp or a website?
No. You can use Instagram independently and build knowledge from your own information and imported posts. Connect WhatsApp if you also want to manage customer conversations there. See the pricing page for Querygen’s plans and usage credits.
Start automating
Instagram conversations.
Set up automated replies, capture leads and manage follow-ups using your catalog and customer data.
Start 7-day trial
Send a DM to everyone who comments.
Pick specific posts or cover your whole account. Querygen replies to the comment publicly, sends a Private Reply with the product details, and keeps qualifying the lead when the customer answers.
How to set up comment-to-DMclayhouse.workshops Weekend pottery workshop. Beginners welcome. Comment CLAY for dates and fees.
Comments
meera.s CLAY — can beginners join?
clayhouse.workshops Absolutely! Check your DMs for the details.
Private Reply · Clay House
Hi Megan! Our beginner pottery workshop is Saturday, 11 AM–1 PM. It’s $45, including materials. Would you like the registration link?
Workshops · Illustrative comment-to-DM automation