Retail & ecommerce
Respond to product enquiries with catalog details. Collect quantity and delivery requirements, capture the lead and hand quote requests to your sales team.
Querygen for Instagram
Automate Instagram DMs. Capture qualified leads.
Automate comment-to-DM replies, answer product questions and qualify enquiries using your catalog. Save customer details in your CRM and hand conversations to your team when needed.
Instagram API with Instagram Login · Advanced Access for messaging and comments
Instagram
AO
Atelier Objectsatelier_objects
Today, 10:24
The Indigo VaseYou commented: Price and sizes?
Hi Maya! The 18 cm Indigo Vase is ₹1,200. How many would you like?
Six, for a housewarming gift.
Of course. Which city should we deliver to?
Bengaluru.
Comment-to-DM reply · Customer requirements capturedIllustrative Instagram screen · Example messages
The customer experience
From an Instagram comment to a sales enquiry.
See what your customer sees.
Querygen handles the replies and captures the details.
01Customer comments on a post
Instagram
SSstride.studio
stride.studio Your everyday white sneaker. Sizes 4–10. Comment for price and sizing.
Comments
ananya.r Price? Do you have size 6?
stride.studio Sent you the sizing details in DMs.
Instagram DMs
Product questions.
Answered in the chat.
02Querygen replies in DMs
Instagram
SS
Stride Studiostride.studio
Illustrative Instagram screens · Fictional businesses and sample messages · Stock photography
Used by The Wrapping Store across five Instagram accounts and one WhatsApp account.
Read their storyFeatures
Instagram automation for replies, lead capture and follow-ups.
DMs & story replies
Automate DM replies and qualify incoming enquiries.
Answer incoming DMs and story replies using your catalog, FAQs and business policies. Ask qualifying questions to collect the customer’s requirements before your sales team takes over.
- Answer questions about products, services and policies from your knowledge base.
- Collect quantity, location, preferences or other qualifying details.
- Configure response instructions and human-handoff rules.
Instagram
OS
Olive Salonolive.salon
Salon · Service pricing, branch selection and booking link
Illustrative conversation
Posts as catalog
Turn your Instagram posts into a product catalog.
Import your posts and Reels, add prices and product details, and let Querygen answer questions about the right item.
- Import selected media or your full collection, including captions, previews and permalinks.
- Choose daily or weekly imports of new posts, or refresh manually.
- Add prices, product codes and availability; match a shared post or Reel link to its saved item.
Instagram catalog import
Illustrative workflowImport the post. Add product details. Answer the question.
- From Instagram
- Caption, preview & permalink
- Added by your team
- Price, code & availability
Lead capture
Capture Instagram leads directly in your CRM.
Extract contact details, product interests and purchase requirements from DMs. Store them in customer profiles and track each enquiry through your sales pipeline.
- Save contact details, product interests and requirements from conversations.
- Update lead stages as the sales conversation progresses.
- Use saved customer details in returning-customer conversations.
AS
Arjun Shah
Instagram enquiry · Qualification complete
- Property
- 2 BHK apartment
- Location
- Whitefield
- Budget
- ₹90 lakh–₹1.1 crore
- Timeline
- Within 3 months
Requirements extracted from chat
Lead stage: Qualified
Task: Arrange a site visit
Human handoff
Transfer conversations to your team with full chat history.
Escalate custom quotes, complex questions and enquiries that need a human response. Your team can review the chat history and captured customer details before replying.
- Configure escalation rules for enquiries that require a person.
- Review product interest, quantity and other captured requirements.
- Let your team take over and reply directly to the customer.
Human handoff
Illustrative workflowCustom jewellery · Design consultation
Can you customise this ring with an emerald? I need it by 20 November.
Assigned to design team
Priya: I have your emerald ring request and delivery date. Do you have a reference design you can share?
Follow-ups
Manage sales follow-ups and customer tasks.
Create follow-up tasks for quote requests, pending requirements and custom orders. Keep each task linked to the customer record so your team can track outstanding sales activity.
- Create follow-up tasks tied to the customer’s enquiry.
- Keep the next action alongside the lead and conversation context.
- Configure messaging follow-ups within Instagram’s applicable messaging rules.
Pending quotes · Follow-up tasks
Ishita Rao
Confirm paper finish for 200 wedding invitations
Today, 11:00 AM
Dev Mehta
Follow up on the sample pack
Today, 3:00 PM
Sara Khan
Collect final guest count for the quote
Tomorrow
Each task links to the customer record and original enquiry.
Integrations
Send lead data to Google Sheets and webhooks.
Connect Instagram enquiries to your existing sales tools. Extract customer fields and configure workflows to update spreadsheets or send structured data to external systems.
- Extract the fields that matter to your process, such as quantity, city or product interest.
- Connect Google Sheets or send data to your systems through webhooks.
- Trigger record updates from information collected in DMs.
“We need a wedding photographer in Jaipur on 12 December. Our budget is ₹80,000.”
New row in Google Sheets
| Service | City | Date | Budget |
|---|---|---|---|
| Wedding | Jaipur | 12 Dec | ₹80,000 |
Fields extracted and sent to the connected spreadsheet
The Wrapping Store · Customer story
Customer story
Instagram and WhatsApp automation at The Wrapping Store.
“Querygen handles both our Instagram accounts and WhatsApp, from the first reply to lead tracking and invoices. We serve more buyers without adding more people.”
Shreya B Bhootra · Owner, The Wrapping Store
See the complete workflow1,160
Instagram comment-to-DM replies
Main account campaign · since Aug 18
202
Responses to price follow-ups
From 1,035 messages · since Jul 24
2,683
Leads tracked
Across enquiry, sales and order stages
Customer snapshot: September 5, 2026. These are activity counts, not a guarantee of results.
Use cases
Automate product enquiries,
consultations and bulk orders.
Services & appointments
Answer questions about your offering, ask what the customer needs and collect the details your team needs to arrange the next conversation.
Custom & bulk orders
Collect the order brief, quantity, delivery location and deadline. Escalate custom pricing and production requirements to your team.
Connect your account.
Configure your automations.
Connect Instagram, add your catalog and FAQs, then configure automated replies, lead capture and escalation rules. Test sample enquiries before enabling automation.
Instagram API with Instagram Login · Advanced Access for messaging and comments
- 01
Connect Instagram
Sign in through Instagram Login with your professional account and grant the requested access. Querygen supports business and creator accounts.
- 02
Add your catalog & FAQs
Add FAQs and product knowledge, import your posts, and supply any missing product details. Choose your comment triggers and conversation instructions.
- 03
Test & enable automations
Try representative enquiries, check the answers and handoff rules, then enable your automations. Review conversations and refine your knowledge as you go.
Before you get started
Frequently asked questions.
Which Instagram accounts can I connect?
Connect an Instagram professional account—a business or creator account—through Instagram Login. A personal account needs to be converted to a professional account first.
What does Advanced Access mean?
Advanced Access is Meta’s permission access level for serving accounts beyond an app’s own testers and administrators. Querygen has Advanced Access for its Instagram messaging and comment permissions. This is not the Meta Verified subscription or a blue verification badge for your account.
Can I automate comments on selected posts?
Yes. Configure comment automations for specific posts or across your account. A Private Reply can start the DM interaction; the customer’s response determines whether the conversation can continue under Instagram’s messaging rules.
Can Querygen answer follow-up questions in DMs?
Yes. Querygen can use your knowledge base and conversation instructions to respond to incoming messages, collect requirements and involve your team. The quality of answers depends on the information and rules you provide.
What exactly gets imported from Instagram?
The import brings in the caption, permalink, publication date and media preview for the selected posts and Reels. It does not automatically supply every product field or interpret every detail in a video. Add information such as price, product code, currency and availability to the saved knowledge item.
Will new posts be added automatically?
You can schedule daily or weekly imports of new media, or leave automatic refresh off. This is a scheduled import, not an instant sync, and it should not be treated as a live inventory feed or automatic refresh of every edit to an existing post.
Can it recognise a product link sent on WhatsApp too?
Yes, if that Instagram post or Reel has been saved in your Querygen knowledge base. Querygen can match the shared permalink to the saved item. This does not mean it can retrieve product details from any arbitrary public Instagram link.
Can automation send DMs to anyone?
No. Private Replies respond to comments, and ongoing messaging is subject to customer interaction, permissions and Instagram’s messaging windows. Querygen does not turn Instagram into an unrestricted outbound messaging channel.
Can my team take over a conversation?
Yes. Configure escalation instructions and let your team handle conversations that need a person, with the messages and collected customer context available.
Do I need WhatsApp or a website?
No. You can use Instagram independently and build knowledge from your own information and imported posts. Connect WhatsApp if you also want to manage customer conversations there. See the pricing page for Querygen’s plans and usage credits.
Start your trial
Start automating
Instagram conversations.
Set up automated replies, capture leads and manage follow-ups using your catalog and customer data.
Start 7-day trial
Comment to DM
Automatically send DMs to customers who comment.
Set up comment-to-DM automations for product enquiries. Querygen can reply publicly and send a Private Reply with product information, then continue qualifying the lead when the customer responds.
clayhouse.workshops Weekend pottery workshop. Beginners welcome. Comment CLAY for dates and fees.
Comments
meera.s CLAY — can beginners join?
clayhouse.workshops Absolutely! Check your DMs for the details.
Private Reply · Clay House
Hi Meera! Our beginner pottery workshop is Saturday, 11 AM–1 PM. It’s ₹1,500, including materials. Would you like the registration link?
Workshops · Illustrative comment-to-DM automation