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Use cases

Win-back campaigns on WhatsApp.

A regular hasn't ordered in 90 days. Querygen sends them a comeback offer, nudges them once if they stay quiet, and hands anyone who replies to sales.

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Segment · rebuilt every day

486 customersno order in the last 90 days

Comeback offer sent

We miss you · 10% off this week
3 days

Replied or ordered since?

Yes

To sales

No

One last nudge

New lead in your CRM

Carlos · wants to reorderReplied to your win-back offer
Lisa takes the replies

How it works

  1. 01 · When

    A customer hasn't ordered in 90 days

  2. 02 · Querygen

    They get a comeback offer, and one nudge if they don't reply

  3. 03 · Then

    Anyone who replies goes straight to sales

What your customer sees

A normal WhatsApp chat with your business. They never see the automation behind it.

Your businessonline

Comeback offer, 90 days after the last order

Hi Carlos, it's been a while! Here's 10% off your next order, this week only.See what's new
Oh nice. Do you still have the large coffee beans?
We do. Lisa from our team will help you with the order.

What else win-back does

A segment that keeps itself current

Combine order events, profile attributes and labels. The segment rebuilds every day, so customers who cross 90 days join it on their own.

Linen buyers, not ordered

312 people

  • Interestincludes Linen

    AND

  • Budgetover $100

    AND

  • Event: order_placednot in the last 30 days

Rebuilds every day at 6:00 am

No nudge for anyone who came back

The follow-up checks again before it sends. A new order or a reply means no nudge.

Carlos

  1. Day 0 · Comeback offer sent
  2. Day 2 · Ordered, $64

Nudge skipped

Ava

  1. Day 0 · Comeback offer sent
  2. Day 3 · No reply, no order

Last nudge sent

Set it up

  1. 1

    Send orders into Querygen

    Your store records an “order placed” event through Zapier or the API, so Querygen knows when each customer last ordered.

  2. 2

    Build the segment

    “Order placed did not happen in the last 90 days.” The segment rebuilds every day, so new lapsed customers join on their own.

  3. 3

    Write the offer

    Get a template approved with your offer and a button. Add a follow-up three days later for anyone who hasn't replied or ordered.

  4. 4

    Turn it on

    Replies land in your inbox and go to sales. A reply or a new order stops any follow-up still waiting.

Make it your own

Different offers by spend

Use a profile attribute such as customer tier to send a bigger offer to your best customers.

Only past buyers of a product

Filter the event by its properties, like the category they last ordered, and send an offer that matches.

Let the AI take the reply

When someone writes back with a question, the AI agent answers from your catalog before a person takes over.

Plans start at $99 a month

That includes 9,900 credits. Try it free for 7 days on your own messages first.

  • Every feature and unlimited teammates on every plan
  • One credit per completed automation
  • Incoming messages and replies your team writes are free
  • WhatsApp's own message charges are billed separately
See pricing

Built on Meta's official platforms

  • Meta Tech Provider
  • WhatsApp Business Platform
  • Instagram API

WhatsApp accounts connect through Meta's Embedded Signup and Instagram accounts through Instagram Business Login. You grant the access yourself.

Questions

How does Querygen know who has gone quiet?+

From your order events. Your store sends an “order placed” event through Zapier or the API, and the segment selects everyone with no such event in the number of days you choose.

What if they order before the nudge goes out?+

The nudge is skipped. Follow-ups check their rules again when they're due, and a reply also cancels anything still waiting.

Do I need an approved template?+

Yes. Messaging someone who hasn't written to you in the last 24 hours needs a template Meta has approved. You create it once and reuse it.

Will the segment keep updating?+

Yes. It rebuilds every day at the time you set, so customers who cross 90 days join it without anyone exporting a list.

Related use cases

All use cases

WhatsApp broadcast campaigns

Send the summer offer to the 1,240 customers who asked about linen. Replies go to sales, and the rest get a reminder.

  1. Pick audience
  2. Offer sent
  3. Replies to sales
See how it works

Abandoned cart recovery

Someone leaves $120 in their cart. An hour later a WhatsApp message brings them back to it.

  1. Cart left
  2. Wait 1 hour
  3. Reminder sent
See how it works

Returning customer memory

Returning customers get replies that remember their size, what they bought and what they asked for last time.

  1. Customer returns
  2. Profile found
  3. Personal reply
See how it works