Instagram DMs Are Now a First-Class Channel in Querygen
Instagram is where your customers browse, discover, and initiate sales conversations every single day. The DM is the new storefront, and until now, most businesses have had to redirect those conversations somewhere else. Starting today, Querygen handles Instagram DMs as a first-class channel alongside WhatsApp — with the same Autopilot, the same flows, and the same team dashboard.
Goodbye "Please Message Us on WhatsApp"
If your business sells through Instagram, you know the pattern by heart. A customer sees a product in their feed, taps the message button, and asks "How much is this?" or "Can you deliver this by next week?" And your reply includes what feels like the inevitable redirect: "Could you please message us on WhatsApp for the details?"
That redirect is friction, and friction has a cost. Not every customer makes the switch. The ones who do arrive in WhatsApp without the image or reel reference that prompted the question in the first place, and your team has to ask them to re-explain what they are looking for. The context that made the inquiry valuable in the first place gets lost somewhere between the two apps.
Querygen's Instagram channel eliminates this entirely. You can now receive, reply, and automate Instagram DMs inside the same platform where you handle WhatsApp, which means the customer stays in the app they already have open and your team keeps the full context of the conversation from the very first message.
Before
- Instagram DMs required manual redirects to WhatsApp.
- No automation — every DM reply was typed by hand.
- Instagram leads were invisible in your sales dashboard.
With Querygen
- Instagram DMs are handled inside Querygen — no redirect needed.
- Autopilot works on Instagram just like it does on WhatsApp.
- Every Instagram lead is tracked alongside WhatsApp in a single dashboard.
What the Instagram Channel Includes
The Instagram channel is not a separate product or an add-on that requires a different login. It is the same Querygen platform, extended to handle Instagram DMs alongside WhatsApp conversations. Here is what that means in practice:
Native Instagram DM handling
Receive and reply to Instagram Direct Messages inside Querygen, so your team never has to switch between the Instagram app and a separate sales dashboard to keep a conversation moving.
Autopilot works on Instagram too
The same Autopilot rules and catalog connections that power your WhatsApp conversations now apply to Instagram DMs. Product lookups, pricing answers, and FAQ responses work identically across both channels without any duplicate configuration.
Unified multi-channel dashboard
Instagram and WhatsApp conversations appear side by side in the same board. Your team can assign, filter, search, and report across both channels without switching views or logging into separate tools.
Full 24-hour reply window support
Instagram's DM service window is fully supported, so your team can respond within the allowed window and keep conversations moving just like they do on WhatsApp.
Same Autopilot, New Channel
If your team already uses Querygen Autopilot on WhatsApp, then you already know how this works. The same configuration — catalog connections, knowledge collections, and response rules that power your WhatsApp automation — now extends to Instagram DMs. There is no separate setup process for Instagram and no need to rebuild your assistant from scratch. You simply add Instagram as an additional channel, and the Autopilot starts handling DMs there too.
For teams that are new to Querygen, the setup follows the same straightforward flow: connect your Instagram Business or Creator account, configure your Autopilot with your product catalog or knowledge base, and start receiving DMs. If you have seen how Querygen works on WhatsApp, you already understand how it works on Instagram.
Who Should Use the Instagram Channel
The Instagram channel is designed for any business where customers regularly initiate sales conversations through Instagram DMs. Based on how our customers are using it, three patterns come up most often:
Visual commerce brands
Customers discover products through Instagram reels, posts, and stories and DM for details. Now you can handle the entire conversation — from product lookup to checkout — inside the same app without redirecting to WhatsApp.
Service businesses
Salons, studios, and consultancies receive booking inquiries and consultation requests through Instagram DMs every day. Those conversations can now be handled directly in Querygen alongside your WhatsApp messages.
D2C and direct sellers
If your entire sales motion starts on social media, routing customers to a completely different app creates unnecessary drop-off. The Instagram channel keeps the sale inside the same app where the customer first engaged with your brand.
What Is Not Changing
Every feature your team uses today — Autopilot, Flows, Summaries, Broadcasts, message search, and the team dashboard — continues to work exactly as it always has. The Instagram channel adds a new way for conversations to reach your team without changing anything about how existing conversations are handled. When a customer DMs you on Instagram, your team replies from within Querygen without asking them to switch to a different app.
Pricing follows the same model as other channels with no separate plans or hidden fees. One platform, multiple channels, a single dashboard that gives your team a complete view of every sales conversation regardless of where it started.
Instagram is the next logical channel for conversational sales.
Your customers already browse and discover products on Instagram, and many of them initiate the sales conversation there. With the Instagram channel in Querygen, the gap between discovery and purchase gets smaller because your team can handle the entire conversation in one place, across the channels your customers actually use.
Handle Instagram DMs and WhatsApp from one dashboard. No more redirecting customers to another app.
Connect your Instagram Business account to Querygen and start managing DMs alongside your WhatsApp conversations. The same Autopilot, the same flows, and the same team dashboard now work across both channels.
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