Most "best WhatsApp tool" lists rank the same features in a different order. The better question is what job you need done. Sending one offer to 20,000 customers, answering 200 product questions a day, and keeping track of orders in 40 dealer groups need different tools.
We make Querygen, so read this with that in mind. Prices and plan details come from each company's website on 28 September 2026, exclude GST, and change often, so check before you buy.
Three questions before you compare
- Which WhatsApp numbers will you use? Most tools need the official WhatsApp Business API. If your team sells from their own numbers or inside groups, only a few tools can connect those.
- What's the main job? Broadcasting offers, running chatbot flows, answering open questions, managing groups, or tracking leads and payments.
- How does the price grow? Look at the plan fee, the charge per message, the cost of each extra user, and whether AI and CRM are add-ons.
The six tools at a glance
| Tool | Best for | WhatsApp numbers | Price, as listed | Users |
|---|---|---|---|---|
| Querygen | Sales conversations on Instagram and WhatsApp, with AI replies and a CRM built from the chats | Personal WhatsApp numbers and official Business API numbers, plus Instagram | ₹9,900 a month with 9,900 credits; extra credits ₹1 each | Unlimited |
| Interakt | Broadcasts, chatbot flows, and Shopify or WooCommerce stores on a budget | Official Business API, plus Instagram | Starter lists no plan fee (one channel); Growth ₹2,799 and Advanced ₹3,799 a month | Unlimited agents on the marketing and support plans |
| AiSensy | Broadcast-heavy teams that want to start on a free plan | Official Business API | Free Forever plan; chatbot builder add-on ₹2,500 and AI agent add-on ₹1,350 a month | Unlimited under a fair-use policy (up to 200 agents) |
| WATI | Teams that want a well-known shared inbox with broadcasts and automation triggers | Official Business API | ₹999 one-time single-user plan with message credits; Growth, Pro, and Business subscriptions (see WATI's site) | 3 on Growth; 5 on Pro and Business, with extra users at $24 or $69 a month |
| Gallabox | Growing teams that want AI agents on WhatsApp and Instagram, forms, and payments in one tool | Official Business API, plus one Instagram account | Basic ₹2,999, Essential ₹6,999, Advanced ₹16,999 a month billed quarterly (lower on annual billing) | 3, 6, or 10 users by plan; extra users ₹1,200 or ₹1,500 a month |
| Periskope | Teams that manage many WhatsApp groups on regular numbers | Regular WhatsApp numbers, no Business API needed | $25 per user a month (Starter) or $35 (Pro), each with one WhatsApp phone | Priced per user |
1. Querygen
Best for: sales conversations on Instagram and WhatsApp, with AI replies and a CRM built from the chats.
- An AI agent that answers from your catalog and FAQs in the customer's language, including Hindi and Hinglish
- Customer details, leads, tasks, and payment reminders created from what people say in chat
- Works in WhatsApp groups and on the numbers your team already uses
- Instagram comment-to-DM, with the DM pulling the price of the post that was commented on
- The monthly fee is higher than broadcast-first tools
- No drag-and-drop chatbot flow builder
- Each campaign message uses 1 credit, on top of Meta's template fee on Business API numbers
- Each extra personal WhatsApp number is ₹3,000 a month
See how it handles automated replies, lead follow-up, and Instagram comments.
2. Interakt
Best for: broadcasts, chatbot flows, and Shopify or WooCommerce stores on a budget.
- Low entry price, with per-message prices listed for Indian numbers
- Catalog sync, WhatsApp Pay, and Shopify and WooCommerce integrations
- No-code chatbot builder, with branching and API calls on Advanced
- RCS fallback when WhatsApp delivery fails
- The AI agent is a ₹3,000 a month add-on on Growth and Advanced
- The Sales CRM is a separate ₹2,499 a month plan with 5 sales agents
- Custom fields, tags, and events are capped by plan
We compared the two in detail in Querygen vs Interakt.
3. AiSensy
Best for: broadcast-heavy teams that want to start on a free plan.
- Start without a subscription and pay for messages as you go
- Drag-and-drop chatbot builder with Shopify cart features, as an add-on
- AI agent add-on with a knowledge base and 1,000 AI messages a month
- Listed India prices of ₹1.09 per marketing message and ₹0.145 per utility message, bought as prepaid credits
- Chatbots and AI are paid add-ons
4. WATI
Best for: teams that want a well-known shared inbox with broadcasts and automation triggers.
- Unlimited broadcasts on Pro and Business
- A pay-as-you-go option for a single user
- Shopify integration as a $4.99 a month add-on
- Automation triggers are capped by plan (1,000, 2,000, or 5,000)
- Growth doesn't allow extra users, and extra users on other plans are priced in dollars
- Subscription prices weren't shown in the text of WATI's pricing page when we checked
5. Gallabox
Best for: growing teams that want AI agents on WhatsApp and Instagram, forms, and payments in one tool.
- AI credits included in every plan (500 to 8,000 a month)
- Drip campaigns from Essential, and a lead pipeline and appointment booking on Advanced
- Catalog and payments on the Basic plan
- Billed quarterly or annually, not monthly
- Basic is capped at 3 users
6. Periskope
Best for: teams that manage many WhatsApp groups on regular numbers.
- Unlimited groups and chats across several connected numbers
- Ticketing, AI summaries, and auto-replies
- An AI agent that replies from a knowledge base on Pro
- Per-user pricing in dollars adds up as the team grows
- Regular numbers suit conversations with people who know you, not bulk outreach
Which one should you choose?
| If you mainly need to | Look at |
|---|---|
| Send offers and updates to a large opted-in list at the lowest cost | Interakt or AiSensy |
| Build chatbot flows with buttons and branches yourself | Interakt, AiSensy's builder add-on, or Gallabox |
| Run a shared inbox with broadcasts for a small team | WATI or Gallabox |
| Manage many WhatsApp groups on regular numbers | Periskope or Querygen |
| Answer open product questions with AI and turn chats into leads, tasks, and payment reminders | Querygen |
| Sell on Instagram and WhatsApp from one catalog | Querygen or Gallabox |
Whichever tool you pick, the setup matters more than the logo. If you're starting on the official API, read WhatsApp Business API setup in India. If you're choosing a CRM, read WhatsApp CRM for small businesses.
Frequently asked questions
Which is the best WhatsApp automation tool in India?
It depends on the job. For broadcasts and chatbot flows on a budget, Interakt and AiSensy are strong. For teams that work in WhatsApp groups on regular numbers, Periskope fits. For sales conversations across Instagram and WhatsApp, with AI replies and a CRM built from chats, Querygen fits.
Is there a free WhatsApp automation tool?
AiSensy has a Free Forever plan, and Interakt's Starter plan lists no plan fee. Both still charge per template message sent on the WhatsApp Business API. The WhatsApp Business app's greeting and away messages are free but very limited.
What is a WhatsApp chatbot for business?
It is software that replies to customers on WhatsApp automatically. Some chatbots follow flows you draw in a builder, with buttons and fixed branches. Others use AI to answer from your catalog and FAQs in the customer's own words, and hand the chat to a person when needed.
Do I need the WhatsApp Business API for automation?
Most tools in India require it, including Interakt, AiSensy, WATI, and Gallabox. Periskope works with regular WhatsApp numbers. Querygen supports both: personal numbers your team already uses and official Business API numbers.
Which WhatsApp tools work with WhatsApp groups?
Tools that connect regular WhatsApp numbers can work inside groups. Periskope is built around group management, and Querygen can answer questions, capture data, and run campaigns in groups on connected personal numbers.
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